With a little creativity, the same retail marketing ideas big chains use at the point of sale during the checkout process can be applied by boutique retailers as well.
3 Point of Sale Marketing Lessons Boutique Retailers Can Steal from Big Competitors
Coming up with fresh marketing ideas to draw consumer attention away from the ads of large retail store competitors can be a challenge for small retailers. These scaled-down retail marketing ideas come straight from the marketing playbooks of the big players in retail, and can help your local small business compete better.
Practical Ecommerce reported on the checkout process of ten leading online retailers. With a little creativity, studying the way large retail chains increase revenues at the point of sale can be applied by boutique retailers as well.
These three retail marketing ideas that can help local, independent retail stores grow their business by encouraging shoppers to spend more at each visit, registering and following up with customers and by facilitating deeper, more loyal relationships between consumers and independent retail stores.
3 Big Chain Retail Marketing Ideas Scaled for Small Boutiques
Boutique Retail Marketing Idea #1: Keep People Shopping
Retail e-commerce sites often give shoppers multiple opportunities to resume shopping rather than check out (when they place an item in the cart, when they view their cart, before finalizing checkout, etc.) Boutique retail merchants can help keep people shopping, longer, by:
- Making sure they have a larger bag or cart than they need
- Relieving shoppers of items they are hand-carrying by offering to hold them at the checkout area (which may also reinforce the inclination to buy the item, rather than thinking about it or putting it back)
- Placing items which shoppers need to try on into a dressing room so they can find additional items to try
- Offering to store other bags while they shop (shopping bags, heavy coats, umbrellas or other encumbrances they may have arrived with)
Boutique Retail Marketing Idea #2: Register Customers and Follow Up
Try to collect at least one piece of customer contact information at the point of sale with every transaction, beginning with email address and mobile phone number. Let customers know at the point of sale that if they provide you with an email address and/or mobile phone number, you will follow up by sending them a special offer, a special thank you reward, an invitation to future sale events or to join your loyalty program – and then DO IT!
Boutique Retail Marketing Idea #3: Talk Rewards
Some e-commerce sites not only add shopper’s item to their cart, they also tell them how far away in purchases they are from earning additional rewards (like free shipping).
As a boutique retail merchant, you have the ability to create a truly unique loyalty and referral reward program for your customers. Your plan could include points, dollars or other measures by which they reach the next level of rewards, and you could also get creative and partner with other local retailers for cross-promotional rewards and offers – something big retail rivals wouldn’t take the time to do.
Use text and email marketing to send a monthly update to all customers who participate in your rewards program about their status and suggest ways that they could move to the next level. Hold loyalty rewards member-only events once or twice a year as a “thank you” and the means to introduce new items or blow through old inventory.
For customers who have registered with you for updates but are not members of your rewards program, send email and text message marketing highlighting the benefits of joining your program and what rewards they might have already earned – but missed out on – based on past shopping at your boutique.
Got loyalty? If your point of sale solution isn’t helping bring customers back, it might be time to upgrade. We have credit card processing solutions and POS equipment that can help facilitate point of sale loyalty marketing with each and every transaction. Reach out for a free, no-obligation quote to find out more: