Across the US, salon and spa professionals already leafing through manufacturer and salon product distributor holiday catalogs asking the question, what are the salon holiday marketing ideas I need to sell through promotions?
Salon Holiday Marketing Ideas: The 4 P’s of Holiday Marketing for Salons and Spas
These four P’s of salon holiday marketing can help you build business for your salon or spa not just during the holidays, but well into the new year, too.
Across the US, salon and spa professionals already leafing through manufacturer and salon product distributor holiday catalogs may also be asking themselves: How can I build business this holiday season? These four P’s of salon marketing — written just for the holiday marketing season — can help you build business for your salon or spa not just during the holidays, but well into the new year, too.
For some people, September simply means the end of summer and start of the school year. But for salon and spa pros, it also hails the beginning of the salon holiday marketing season. Salon product manufacturers and distributors have already printed up brochures with salon holiday promotions, so now is the ideal time to plan for the upcoming holiday season!
Traditional marketing talks about the “4 P’s of marketing” which include product, price, promotion and placement (or distribution). We came up with 4 P-words of our own and you can use these four salon holiday marketing P’s to build business in the spa or salon during the upcoming holiday season.
The 4 P’s of Salon Holiday Marketing for Salon Owners, Hairdressers and Beauty Pros
1. Piggy-back.
In nearly every city in the US during the holidays, seasonal events abound. From community choirs and plays, to school choirs, orchestras and plays, to private recitals, to church plays and nativity scenes – there are likely scores of events going on in your community during the upcoming holiday season. Piggy-back your salon or spa services onto these types of events:
- Create on-the-road services and prepare theater members, choir singers and instrumentalists for their plays and concerts
- Create concert-prep promotions for makeup and hair styling before events
- Work with church groups to enhance players in musicals, dramas or nativity scenes
2. Post.
On your website, email newsletter and social media updates, post pictures, step by steps and service and product shopping lists featuring celebrity and holiday hair, makeup and nail “looks.”
3. Position.
Position your spa or salon gift cards as true gifts during the salon holiday marketing season by packaging them along with accessories, gift baskets and other items which can easily be given as gifts during the holiday season. Expand your retail beyond traditional salon products so that it’s easier for your clients to envision your retail center as a gift resource with closely related items such as hair accessories, jewelry, custom apparel or bags or other personal gift-ware.
4. Pre-book.
You will be doing your clients a favor if you get them to pre-book their appointments from now, through the busy holiday season and into the New Year. While you are booking their regular appointments, don’t forget to ask about special events they plan to attend or participate in during the holiday season. It may well be that they would appreciate having you prepare their hair, makeup or nails before-hand and there may very well be special salon products you could recommend to keep their looks intact during events.
With a little creative thinking, you can build business during the holiday season in the salon and spa that lasts well into the New Year, becoming the basis for your salon marketing strategies moving forward.
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