If you think of the credit card processing transaction as the end of the buying cycle, think again. Consumers want to continue engaging with your brand, so here are 15 post-sale engagement marketing emails you can send to help you keep the relationship alive and well.
You Made a Sale, Now What? Keep Growing Customer Relationships Using Email After the Sale
New research points to the importance of providing positive customer experiences after the cash or credit card payment processing has occurred. Consumers overwhelmingly prefer email as the channel for post-sale brand interaction, so we came up with fifteen different types of marketing emails you can send to build positive brand perceptions after the money is in the bank.
“For brands to behave as though the sale is the end of the relationship is like viewing a wedding as the end of a romance.”
Elizabeth Kraus, The Marketing Desks
A report from ACCENT Marketing Services called Beyond the Point of Purchase reported that 86 percent of consumers say it’s important to have a positive experience with the brand after making a purchase. Nearly eight of every ten will tell friends and family if a brand manages to “wow” them. Creating positive, post-sale interactions with buyers should be a big part of your overall marketing strategy.
15 Marketing Emails to Send After the Sale to Keep the Customer-Brand Relationship Alive
1. The Service Survey
Use payment processing loyalty automation marketing to send a brief 3-4 question survey asking customers to rate their experience. Include at least one open-ended field where they can voice any questions, concerns or leave brand-compliments they would like to convey. When they do, be sure to repurpose those positive comments into your marketing as testimonials.
2. The Poll
Send a post-sale poll question to solicit your customer’s opinion about something in your business you have considered changing or new products or services you plan to add. This can be a great way to introduce them to new or add-on products or accessories in advance of a formal pitch.
3. The Testimonial Solicitation
Send an email after the sale asking customers to tell you what they liked most about their purchase or their experience with your brand.
4. Make Them the Experts
Let customers know how important you think they are by asking questions; such as, what is the best feature of the product they purchased, or what type of buyer they would most recommend the product for.
5. Link to an Online Rating Site
Invite customers to visit your site and leave a 5-star rating for the item they purchase or their experience overall.
6. Link to Review Sites
Send an email inviting satisfied customers to visit your page on Yelp, Amazon, Google+ or some other review site to leave a review and recommendation for your brand, services, staff or products online.
7. Ask for a Referral
Send an email with a request for customers to forward to a friend who may benefit from your products or services.
8. Talk Up Accessories and Add-Ons
Now that your customer is enjoying their purchase, they may be open to considering accessories and add-ons that would make their experience even better. Send marketing emails with special offers on the accessories or add-ons that would enhance their satisfaction even more.
9. Service Offers and Packages
Let customers know that you stand behind the products you sell, and that they can expect the same great experience with your business when they avail themselves of your periodic maintenance or service offers.
If customers loved model 1, when the time comes, they’re going to love model 2 even more. When the time is right, follow up with customers with marketing emails to let them know about upgrades that are available to them.
11. Personal Thank You
The thank you note will never go out of style. Send an email to customers after the sale to thank them for their patronage.
12. Still Satisfied?
Some goods and services have a long buying cycle; check in from time to time to see whether your customer is still happy with their purchase, whether the product is living up to its warranties and guarantees, or whether it might be time for them to buy again.
13. News and Awards
There’s nothing wrong with letting your fans know why they were smart to buy from you to begin with. Let them know when you receive an award or pass a significant milestone, and acknowledge that none of it would have been possible without their support.
14. The Next Big Thing
Something groundbreaking coming to your industry? Email is a great way to let customers know about the next big thing that will be coming to your business and how they can get in on the ground floor.
15. Get Intel and Build Better Buyer Profiles
Once you’ve earned the customer’s trust, use email to interact, ask questions, and add to the store of knowledge you have about your target markets and ideal buyer types
You might also like: 9 Ways to Generate Revenue with Point of Sale Marketing